B2B Marketing Specialist Budapest

B2B Marketing Specialist
Budapest
Budapest, HU

The Korea Trade-Investment Promotion Agency (KOTRA) is the national organization responsible for promoting trade and investment under the Ministry of Trade, Industry and Energy of the Republic of Korea (South Korea). Since its establishment in 1962, KOTRA has supported the global business expansion of Korean companies and facilitated the attraction of foreign investment in Korea. As Korea's largest global business platform, KOTRA operates 129 overseas offices in 84 countries. Leveraging its extensive global network, KOTRA helps foreign companies, organizations, and governments explore business opportunities and forge partnerships with Korea.

 , Position Overview

We are seeking a proactive and talented B2B Marketing Specialist to enhance our marketing initiatives and business matchmaking efforts. This role involves collaborating with Korean exporters and Hungarian buyers, conducting market research, and organizing events to foster meaningful business connections.

Key Responsibilities

• Conduct market research and analyze industry trends in Hungary
• Respond to inquiries and requests from clients and assist with business consultations
• Facilitate B2B matchmakings between Korean and Hungarian businesses
• Support exhibitions, networking events, and related marketing activities
• Prepare trade and investment-related reports and manage relevant data
• Plan, develop and execute digital marketing campaigns
• Perform other tasks related to B2B marketing
• Coordinate incoming and outgoing business delegations
• Collaborate with the Embassy and Korean Cultural Center on joint initiatives
• Any trade/investment/business related activities and any other activities or tasks as directed or assigned by the employer

• Bachelor's degree or higher (preferably in Marketing, Business, or International Economics).
• Fluency in English and Hungarian (both written and spoken).
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Strong communication, organizational, and teamwork skills.
• Category B driving license.

• Additional Language Skills: Basic level of Korean
• Experience in International Trade or Investment Promotion: Prior experience in trade, market research, or business development, especially in cross-border contexts.
• Familiarity with Korean Culture and Business Practices: Understanding of Korean corporate culture and work styles.  
• Event Coordination Experience: Experience in organizing or coordinating business events, seminars, or trade shows.

• An opportunity to work in a dynamic international environment, especially with Korean businesses
• Professional growth through active participation in global business projects
• Chances to build a strong network with global players, including business professionals and government officials