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Marketing Specialist
The Integrated Marketing Specialist CEE designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement in Poland, Czechia, Slovakia, Romania, Hungary, Slovenia, Croatia. You own all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of our partners to their customers, employees, partners and influencers.
We are looking for new employee in Bratislava, Praga, Budapest or Warsaw:
Key tasks & responsibilities:
Ensure alignment of regional campaign strategy with overall sales, marketing and product strategy as well as regional and overall business priorities
Create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels - advertising, digital / social media, collateral and events in collaboration with Communications and Sales
Drive global brand targeting customers, influencers and potential employees, including leveraging existing relationships and building new alliances with university, professional and industry partners
Responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements
Maintain an enterprise mindset, working closely with Sales, Product Management and Communications teams to ensure alignment in events and campaign messaging
Monitor and measure campaign Return on Investment (ROI) to ensure we consistently implement successful promotional campaigns and programs
Manage the relationship with organizers, agencies and consultants for execution events and campaigns
Manage assigned budget in line with plan
Requirements:
Bachelor’s degree in marketing, Business, or a related field. Master's degree is a plus
Proficiency in marketing analytics and reporting tools
Proven experience (3+ years) in integrated marketing, with a track record of successful campaign development and execution
Demonstrated experience working across the marketing mix
Excellent communication and interpersonal skills
Strong project management skills, with the ability to prioritize and meet tight deadlines; Creative thinker with the ability to bring innovative ideas to the table
English Language skills, Polish, Czech or Slovak Language skills
Familiarity with the latest trends in digital marketing and emerging channels
Our offer:
Stable job in an international company with an established market position
Ambitious and challenging work
Opportunity for professional development
Annual bonus based on your work results
Viapan Dologidő Kft. minősített kölcsönbeadói nyilvántartásba vételének határozat száma: BP/0701/029062-6/2023-26. Magán-munkaközvetítői és -kölcsönzői nyilvántartásra vonatkozó határozat száma: 4558-2002.
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