Marketing specialist Budapest

Marketing specialist
Budapest
Budapest, Pest megye

CARL ZEISS VISION HUNGARY KFT

In order to strengthen our Marketing Team in ZEISS Vision Care Business Group, we are seeking a

Marketing Specialist

for our Budapest office:

Tasks:

Execute and coordinate creative planning and advertising material production activities under the leadership of the Marketing Manager.

Actively participate in the production of various creative materials, ensuring strict adherence to ZEISS central creative guidelines, and collaborate closely with the central marketing communication team for high-level implementation.

Work with agencies and coordinate their efforts in producing creative and other marketing materials. Select the most suitable suppliers for ZEISS through tenders, with company management approval.

Participate in the development of the marketing strategy in compliance with ZEISS guidelines.

Contribute to both internal and external corporate communications.

Edit/guide the development of various content types (flyers, banners, posters, advertisements, circular letters, etc. ).

Coordinate the development and production of marketing materials.

Manage and coordinate the company's web-based activities (social media, website, intranet, etc. ).

Ensure the execution of the company's central brand guidelines.

Coordinate and supervise the company's media and creative agencies.

Support the marketing activities of ZEISS's Hungarian optician partners.

Monitor marketing support provided to partners.

Handle and coordinate the storage and utilization of advertising materials.