Strategic Brand Manager (Eastern Europe) Budapest

Strategic Brand Manager (Eastern Europe)
Budapest

Our partner is a global food company that offers delicious and nutritious products across four growing categories: spreads, dairy products, liquid products, and cheeses. Its well-known brands are available in over 100 countries, focusing on health-conscious solutions while committed to sustainability and natural ingredients. They’re looking for a Strategic Brand Manager who, in addition to managing the team, is involved in strategic planning for the brand in the region.

Define the strategic direction of the brand portfolio based on market trends and consumer insights.

Maintain brand integrity and achieve short- and long-term goals.

Plan and control the budget to meet financial targets.

Collaborate closely with local teams and the central office.

Lead annual brand plans and execute marketing initiatives.

Oversee external agencies for cost-effective and impactful execution.

Monitor market trends, competitive analysis, and consumer behavior.

Drive the introduction of new products and development of existing ones. Elvárások / Requirements

Higher education degree in business, economics, or marketing.

7-10 years of relevant experience in marketing and brand management, preferably in the FMCG sector.

Excellent analytical skills and strong digital affinity.

Extensive experience in consumer activation and innovation management.

Excellent communication skills in English and Hungarian.

International experience on this field is a must

Open-minded attitude, problem-solving skills, and adaptability to ongoing changes.

People management experience Amit nyújtunk / Benefits

Competitive salary

Annual performance-based bonus

Company car for personal use

Medicover health insurance and group life insurance

Opportunity for hybrid work

Pension fund contribution after 6 months

Travel to the regional headquarters